Pretty in Pink: Rethinking Elle Woods

The opening sequence of Legally Blonde is all pink products and blond hair. We cut between scenes of college and sorority life – a girl being catcalled by frat guys as she bikes past their house, girls in pink workout gear on treadmills, those Tiffany’s heart bracelets everywhere – and Reese Witherspoon’s silky hair and perfectly manicured hands surrounded by beauty-products and markers of traditionally recognizable, material femininity: Herbal Essences “True Color” Blonde hair-dye; nail polishes; dried roses on a stack of Cosmopolitans; a Homecoming Queen banner; a lovingly decorated “President” sorority paddle. Everything that could be pink is pink, from the bedspread, to the glitter pens used to write on a pink card in a pink envelope, to the doggy-sweater for Bruiser, Elle Wood’s chic Chihuahua.

Just four minutes into the movie, a salesgirl sizes Elle up the way many viewers – my thirteen year-old self included –…

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